Current location:travel >>
McDonald's praised for innovative ad that smells exactly like classic item on their menu
travel531People have gathered around
IntroductionMcDonald's in the Netherlands has launched an innovative new advertising campaign, utlising somethin ...
McDonald's in the Netherlands has launched an innovative new advertising campaign, utlising something that's even more memorable than the golden arches.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad.
Placed strategically near restaurants, the three plain red or yellow billboards didn't even have a logo but still managed to lure hungry customers in.
The video ad, which was uploaded to the brand's YouTube channel yesterday, has already amassed more than 2,500 views in 24 hours.
It's description reads: 'We've all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad
'You can't see it, but you know it: McDonald's. A scent as recognisable as their logo or jingle.
'That's why McDonald's Netherlands put their iconic smell to the test, using nothing else in their latest campaign.'
To passers-by, the giant billboards simply looked empty - until they caught a whiff of the yummy scent of fries.
The voiceover explained: 'McDonald's, you know it when you smell it. So, we wondered, if people can recognise McDonald's by its delicious smell alone, what if we had nothing else on our billboards? Not even a logo.
'Announcing the world's first billboard that smells like McDonald's.
'We simply used ventilators to subtly diffuse our iconic scent, strategically place the billboards near restaurants, and then let the uncontrollable cravings begin.
'Targeting thousands of noses across the Netherlands, people could look away, but they couldn't smell away. It's the first billboard where the smell becomes the ad.'
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was.
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
READ MORE: McDonald's reveal their new April menu with all new Biscoff Frappé and the return of the Chicken Big MacAdvertisement
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
A third said: 'I smell fries,' with a fourth adding: 'It smells like a Happy Meal - McDonald's?' and a fifth confidently exclaiming: 'The french fries from McDonald's'.
Being placed within 200 yards of restaurants, they cleverly gave fast food fans the push they needed to treat themselves.
Viewers were impressed with the smart campaign, with one commenter writing: 'Perfect when you roll off the night train at 7am on a Sunday.'
Another remarked: 'Wish I had a Netherlands McDonald's near me in the USA… The love that goes into Netherlands McDonald's completes the experience'.
Stijn Mentrop-Huliselan, CMO of McDonald'sNetherlands, said: 'McDonald's is all about Good Times.
'We are well known for our distinctive brand assets which are mostly visual. Smell has been proven to be more effective at sparking clear and emotional memories than images.
'With the inclusion of this next sense in our advertising, we found a new way to remind people of Good Times at McDonald's.'
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Global Glance news portal”。http://trinidadandtobago.spaceforanything.com/article-079d199919.html
Related articles
Here comes the char
travelTom Holland enjoyed a post-show cup of tea and proudly waved to fans as he left the Duke of York's T ...
【travel】
Read moreNew channel of China
travelDelegates attend the launch ceremony of a block train service for facilitating transportation of pro ...
【travel】
Read moreXi Presents Order to Promote Military Officers to Rank of General
travelContact Us HomeNewsHighlightACWF NewsSocietyWom ...
【travel】
Read more
Popular articles
- Storms damage homes in Oklahoma and Kansas. But in Houston, most power is restored
- Israel discovers 1,900
- Police will not save us from gun violence: U.S. media
- CPC Leadership Convenes Criticism and Self
- ‘The Blue Angels,’ filmed for IMAX, puts viewers in the ‘box’ with the elite flying squad
- Alleged intruder at Peruvian embassy in U.S. shot dead by Secret Service
Latest articles
Independent UN experts urge Yemen’s Houthis to free detained Baha'i followers
Multinational enterprises confident of China's economic growth target
China adopts targeted measures to bolster foreign trade growth
Death toll in Hebei gas explosion rises to 7
Minnesota Uber and Lyft driver pay package beats deadline to win approval in Legislature
Central Rural Work Conference Is Held, Xi Delivers Important Instructions on Rural Work
LINKS
- View of Zhalong National Nature Reserve in northeast China
- Xi's Vision Injects Confidence, Wisdom into Forging Closer China
- Xi Holds Talks with Tajik President
- China's air passenger trips to reach 9 million during May Day holiday
- Xi Sends Congratulations to 32nd Arab League Summit
- District in Guiyang of SW China eyes rural vitalization with agritourism
- Tibet launches winter tourism campaign to lure more visitors
- Xi Hosts Central Asian Leaders in Historic Silk Road City for Milestone Summit
- Summer travel booms in country
- Rural living gains popularity among Chinese urbanites